STRATEGIC COMMUNICATION – ELEMENT OF INFLUENCE ESSENTIAL IN EXERCISING POWER - SOFT POWER OR SMART POWER?

Authors

  • Teodora Antonia MARIȘ

DOI:

https://doi.org/10.12753/2284-9378-20-41

Abstract

This article proposes, first of all, an analysis of how the concept of power has evolved and is perceived in the 21st century and a conceptual delimitation of hard power, soft power and smart power. Secondly, within the article we will find a description of the importance of strategic communication as an element of influence of power, concrete examples of its manifestation and a classification of this process in a form of use of power as defined in the first part of the material.

 

Keywords: soft power (SP); hard power (HP); smart power (SmP); strategic communication; power; persuasion; influence.

References

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Published

2020-10-20

How to Cite

MARIȘ, T. A. . (2020). STRATEGIC COMMUNICATION – ELEMENT OF INFLUENCE ESSENTIAL IN EXERCISING POWER - SOFT POWER OR SMART POWER?. BULLETIN OF "CAROL I" NATIONAL DEFENCE UNIVERSITY, 9(3), 84–90. https://doi.org/10.12753/2284-9378-20-41

Issue

Vol. 9 No. 3 (2020)

Section

Articles

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The published articles are subject to copyright law. All rights are reserved to the “Carol I” National Defense University, regardless of whether all or part of the material are considered, especially the rights to translation, reprinting, re-use of illustrations, quotations, broadcasting through the media, reproduction on microfilms or any other way and storage in data banks. Any replicas without the associated fees are authorized provided the source is acknowledged.