GERHARD MALETZKE’S MODEL OF MASS COMMUNICATION FROM THE SOCIAL COMMUNICATION PERSPECTIVE

Authors

  • Mirela IONIȚĂ The" Carol I" National Defense University
  • Veronica PĂSTAIE The" Carol I" National Defense University

Abstract

Abstract: The German researcher Gerhard Maletzke developed a Model of Mass Communication from the social communication perspective in his study The Psychology of Mass Communication (1963). The novelty of his approach resides
in viewing the mass-media as a transmission relay for communication among social actors, and not as a communicator. This article provides a synthesis of the original theoretical model and an inventory of its possible uses in online communication.
Keywords: Maletzke’s model; online; communication; mass-media; information.

References

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Published

2018-10-22

How to Cite

IONIȚĂ, M., & PĂSTAIE, V. (2018). GERHARD MALETZKE’S MODEL OF MASS COMMUNICATION FROM THE SOCIAL COMMUNICATION PERSPECTIVE. BULLETIN OF "CAROL I" NATIONAL DEFENCE UNIVERSITY, 6(1). Retrieved from https://revista.unap.ro/index.php/bulletin/article/view/48-53

Issue

Vol. 6 No. 1 (2017)

Section

Articles

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The published articles are subject to copyright law. All rights are reserved to the “Carol I” National Defense University, regardless of whether all or part of the material are considered, especially the rights to translation, reprinting, re-use of illustrations, quotations, broadcasting through the media, reproduction on microfilms or any other way and storage in data banks. Any replicas without the associated fees are authorized provided the source is acknowledged.