E-MARKETING AND E-LOGISTICS - DETERMINING ASPECTS IN DIGITAL ECONOMY

Authors

  • Gheorghe MINCULETE The" Carol I" National Defense University

Abstract

Abstract: Within the extremely competitive business environment we are witnessing nowadays, companies and firms
are perpetually looking for ways of improving profitability while holding on to their position on the market; therefore, the
more intense the competition is, the more difficult attaining success will become. In order to accomplish these objectives,
companies were helped by computers through innovative software of computer-assisted design and production, as well as
by the technologies pertaining to the internet. Computers play an important role in each aspect involved in a company’s
survival, from designing and manufacturing the product, creating the client data base, controlling the inventory, marketing,
advertising and sales, and actually covering the company’s overall operations. The present paper discusses a few ideas
regarding the use of computers and internet in marketing and logistics as well as two scanning methods.
Keywords: marketing, computer-assisted design/production, internet, cyber-marketing, marketing applications

References

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Published

2016-03-19

How to Cite

MINCULETE, G. (2016). E-MARKETING AND E-LOGISTICS - DETERMINING ASPECTS IN DIGITAL ECONOMY. BULLETIN OF "CAROL I" NATIONAL DEFENCE UNIVERSITY, 5(1). Retrieved from https://revista.unap.ro/index.php/bulletin/article/view/24-29

Issue

Vol. 5 No. 1 (2016)

Section

Articles

License

The published articles are subject to copyright law. All rights are reserved to the “Carol I” National Defense University, regardless of whether all or part of the material are considered, especially the rights to translation, reprinting, re-use of illustrations, quotations, broadcasting through the media, reproduction on microfilms or any other way and storage in data banks. Any replicas without the associated fees are authorized provided the source is acknowledged.