E-MARKETING AND E-LOGISTICS - DETERMINING ASPECTS IN DIGITAL ECONOMY

Gheorghe MINCULETE

Abstract


Abstract: Within the extremely competitive business environment we are witnessing nowadays, companies and firms
are perpetually looking for ways of improving profitability while holding on to their position on the market; therefore, the
more intense the competition is, the more difficult attaining success will become. In order to accomplish these objectives,
companies were helped by computers through innovative software of computer-assisted design and production, as well as
by the technologies pertaining to the internet. Computers play an important role in each aspect involved in a company’s
survival, from designing and manufacturing the product, creating the client data base, controlling the inventory, marketing,
advertising and sales, and actually covering the company’s overall operations. The present paper discusses a few ideas
regarding the use of computers and internet in marketing and logistics as well as two scanning methods.
Keywords: marketing, computer-assisted design/production, internet, cyber-marketing, marketing applications


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