THE QUANTIFICATION OF INFORMATION AND PUBLIC RELATIONS ACTIVITIES IN MILITARY OPERATIONS

Marian MARIN

Abstract


Abstract: In public relations in military operations, the quality and opportunity of the transmitted message are elements that count and that can be quantified, constituting at the same time a leverage for the success of the operation, a means to save human lives, material and patrimony values.
Keywords: public relations; quantification; military operations; target groups.


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References


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