PUBLIC COMMUNICATION IN PURSUING AND PROMOTING THE INTERESTS OF SECURITY ACTORS – A TAXONOMIC APPROACH
Keywords:public communication, influence;, strategic communication;, persuasion;, manipulation
This paper aims to identify the best ways to support security actors in the process of promoting and pursuing their interests, through public communication. In this respect, we have considered it relevant to identify and present the forms of public
communication most often used in the information environment for the purpose of influencing power games, and we have classified them into two categories: constructive and destructive, taking into account ethical aspects in terms of transmitter’s
intentionality, as well as the whole set of effects that they produce on the security environment (direct effects – short term, and indirect effects – long term), on its dynamics, and ultimately on the world order. Following our analysis, we will have
identified strategic communication (and the techniques derived from it) as the form of public communication whose whole set of effects generated suits the interests of the actor – transmitter, the citizen – as an exponent of international society –, as
well as the ideal of peace.
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Figure 3 Placing persuasion, manipulation and strategic communication in the influence spectrum Source: Author conception
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