DIGITAL DIPLOMACY APPROACHED AS A SUBTYPE OF PUBLIC DIPLOMACY
DOI:
https://doi.org/10.53477/2668-2001-21-31Keywords:
Digital Diplomacy; Public Diplomacy; Crisis Management; Social Media.Abstract
As a subtype of new Public Diplomacy, Digital Diplomacy is considered one of the major trends of the twenty-first century in diplomatic communication and during the Covid-19 pandemic this aspect was reiterated. The importance of Digital Diplomacy is based on the usage of communication technologies, the internet and social media, which at the same time represent its base, for the strengthening of the diplomatic relations. Covid-19 has disrupted almost every aspect of life and diplomacy is no exception. Today, Digital Diplomacy has become a standard practice and we have to mention that it doesn`t replace the traditional diplomacy, but complements it. In the context of the Covid-19 pandemic, for international actors was clear how important the exploitation of Digital Diplomacy benefits is.
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